Simon Sinek | People Buy Why You Do It | #youtubeshorts #entrepreneur #marketing #shorts

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In this short video, renowned author and speaker Simon Sinek explains the importance of communicating your "why" to customers. He argues that people don't buy products or services simply because of their features or benefits, but because they align with a company's values and mission. By sharing your purpose and beliefs with customers, you can inspire them to connect with your brand on a deeper level and become loyal supporters. Whether you're a startup founder or an established business leader, this message is a powerful reminder of the role that purpose plays in driving success. Tune in to hear Simon Sinek's insights and learn how you can leverage your "why" to build a strong brand identity and engage customers.

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Simon Sinek
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