Why Trusting Leaders Inspire Greater Results | Simon Sinek

The Simon Sinek in this video is reflecting on a period in their career when they struggled with trust in people. They express frustration about the importance of trust being emphasized without clear guidance on what trust is or how it is built. During this time, they spent time with individuals in the military who exhibited a willingness to risk their lives to save others, even if they didn't particularly like them. Comparing this behavior to the business world, where people are often reluctant to give up credit or make sacrifices, the speaker questions how to foster a similar level of trust in a workplace setting. Initially, they believed it was about individuals being inherently better people drawn to a life of service. However, through learning and investigation, they come to realize that trust is more influenced by the environment. They suggest that a good person placed in a bad environment might behave differently, and vice versa, someone perceived as untrustworthy can change positively in the right environment. Ultimately, the speaker emphasizes the importance of leaders setting the right environment to foster trust, believing that trust will naturally follow in such circumstances.



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